Anchor text is text used to link one page to another.

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Anchor Text

Anchor text helps readers give context to a specific page or site, but Google's algorithm uses it to identify what a page is about , and therefore, it can help influence rankings.

However, Google tells us that unnaturally optimized anchor text (with main keywords or commercial terms) violates its guidelines and that excessive use of such elements can lead to manual actions ( penalties ).

Your link profile should contain a natural mix of anchor text , without obvious spikes in links list of jordan consumer email with optimized anchor text.

Which Link Building Tactics Should I Avoid?
We all want to please Google's algorithm so we can rank first in the SERPs. Unfortunately, some tactics that can help you get quick results may seem helpful at first, but can negatively impact your site in the long run.

Here are some of the things you should avoid when doing link building.

Buying links (can backfire on you)
Despite being a clear violation of Google Webmaster Guidelines and a tactic referred to as “link schemes ,” paid link building is still relatively common because it guarantees results (at first).

Earning links is hard work, there is no denying it. Even manual link building and the many quick money tactics available require effort to get results.

These types of links are considered toxic backlinks and are best avoided actively pursuing.

Nowadays, you don't have to worry much if there are unwanted backlinks pointing to your site , as long as you haven't participated in a link building scheme.

However, you can use the Backlink Audit tool to keep an eye on all the toxic backlinks pointing to your site and also to examine individual toxic markers that contribute to the possible overall toxicity of a link.