centric purpose that benefits them in some way. YMYL: Your Money or Your Life content

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In particular, John Mueller linked to a 2011 Webmaster Central blog post that emphasized the need to provide "the best possible user experience" on your site to improve your rankings; this strategy is preferable to hyper-focusing on the algorithm and what you think it wants from your site.

It's about users, first and foremost. Beneficial purpose fits right into this context, because it means that your site and your content must have a user-
Your Money or Your Life (YMYL) content is information that, if presented in an list of japan consumer email inaccurate, untruthful, or misleading manner, could have a direct impact on a reader’s happiness, health, safety, or financial stability.

In other words, the stakes are high for this type of content. If you create a YMYL page with bad advice or bad information, you can impact people's lives and livelihoods.

Google takes this content very, very seriously. Experts with relevant expertise should write YMYL content.

What is YMYL topics? Google provides an overview in section 2.3:

News and current events on topics such as business, science, politics and technology
Topics related to government, law, and citizenship (voting, social services, legal issues, government bodies, etc.)
Financial advice on taxes, pensions, investments, loans, etc.
Shopping information , such as finding purchasing solutions
Medical advice , information on drugs, hospitals, emergencies, etc.