Marketplace results vs search engine results
Posted: Thu Jan 23, 2025 5:40 am
What elements are included in the trade margin?
These components depend on the nature of the company's activities and the structure of its expenses and income, but the main parts of the markup include distribution costs associated with the sale of the product, tax payments, and planned profit.
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Pricing strategies: types and malta telegram number database what they depend on
Are there average trade margins?
There are no strict boundaries here, and we can only talk about market benchmarks that have developed naturally. The average indicators for product categories look like this:
Clothes and footwear – 40-105%.
Jewelry, souvenirs – 100-250%.
Auto parts and accessories for cars – 30-55%.
Household goods, household goods – 25-65%.
Cosmetics, perfumes – 25-75%.
However, these are only general trends, and in practice it is advisable to study a specific market to find the optimal size of the trade margin.
In general, in commercial activities, it is the trade margin that ensures the seller’s profit, and its determination should be approached in a balanced manner, finding a balance between your interests and the demands of consumers.
Buyers search for products not in Yandex and Google, but directly on marketplaces. And those who search in search engines, still immediately see them at the top. How to promote organically on marketplaces? Which ranking factors for cards really work? Ilya Rusakov, head of an internet marketing agency, tells usimpulse.guru.
Content
Ranking factors on marketplaces
Trust factors
Trusts of goods and sellers in the top 10 on Wildberries
Trusts of goods and sellers at positions 100-110 on Wildberries
Marketplaces: Trust Matters
Textual factors
Semantics for marketplaces
How to Write for Marketplaces
Marketplace listing title
Product description on the marketplace
Characteristics, composition, equipment on the marketplace
Reviews and questions on the marketplace
Commercial factors
Photos for marketplaces
Video for marketplayowls
Other commerical factors
Behavioral factors
Link factors
These components depend on the nature of the company's activities and the structure of its expenses and income, but the main parts of the markup include distribution costs associated with the sale of the product, tax payments, and planned profit.
Read also!
Pricing strategies: types and malta telegram number database what they depend on
Are there average trade margins?
There are no strict boundaries here, and we can only talk about market benchmarks that have developed naturally. The average indicators for product categories look like this:
Clothes and footwear – 40-105%.
Jewelry, souvenirs – 100-250%.
Auto parts and accessories for cars – 30-55%.
Household goods, household goods – 25-65%.
Cosmetics, perfumes – 25-75%.
However, these are only general trends, and in practice it is advisable to study a specific market to find the optimal size of the trade margin.
In general, in commercial activities, it is the trade margin that ensures the seller’s profit, and its determination should be approached in a balanced manner, finding a balance between your interests and the demands of consumers.
Buyers search for products not in Yandex and Google, but directly on marketplaces. And those who search in search engines, still immediately see them at the top. How to promote organically on marketplaces? Which ranking factors for cards really work? Ilya Rusakov, head of an internet marketing agency, tells usimpulse.guru.
Content
Ranking factors on marketplaces
Trust factors
Trusts of goods and sellers in the top 10 on Wildberries
Trusts of goods and sellers at positions 100-110 on Wildberries
Marketplaces: Trust Matters
Textual factors
Semantics for marketplaces
How to Write for Marketplaces
Marketplace listing title
Product description on the marketplace
Characteristics, composition, equipment on the marketplace
Reviews and questions on the marketplace
Commercial factors
Photos for marketplaces
Video for marketplayowls
Other commerical factors
Behavioral factors
Link factors