Marketplace results vs search engine results

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What elements are included in the trade margin?
These components depend on the nature of the company's activities and the structure of its expenses and income, but the main parts of the markup include distribution costs associated with the sale of the product, tax payments, and planned profit.

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Are there average trade margins?
There are no strict boundaries here, and we can only talk about market benchmarks that have developed naturally. The average indicators for product categories look like this:

Clothes and footwear – 40-105%.
Jewelry, souvenirs – 100-250%.
Auto parts and accessories for cars – 30-55%.
Household goods, household goods – 25-65%.
Cosmetics, perfumes – 25-75%.
However, these are only general trends, and in practice it is advisable to study a specific market to find the optimal size of the trade margin.

In general, in commercial activities, it is the trade margin that ensures the seller’s profit, and its determination should be approached in a balanced manner, finding a balance between your interests and the demands of consumers.

Buyers search for products not in Yandex and Google, but directly on marketplaces. And those who search in search engines, still immediately see them at the top. How to promote organically on marketplaces? Which ranking factors for cards really work? Ilya Rusakov, head of an internet marketing agency, tells usimpulse.guru.

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Ranking factors on marketplaces

Trust factors

Trusts of goods and sellers in the top 10 on Wildberries

Trusts of goods and sellers at positions 100-110 on Wildberries

Marketplaces: Trust Matters

Textual factors

Semantics for marketplaces

How to Write for Marketplaces

Marketplace listing title

Product description on the marketplace

Characteristics, composition, equipment on the marketplace

Reviews and questions on the marketplace

Commercial factors

Photos for marketplaces

Video for marketplayowls

Other commerical factors

Behavioral factors

Link factors