EAT, YMYL, and Beneficial Purpose: What Do Google’s Search Quality Standards Mean?

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Brief overview of the article
What is the definition of EAT and what are YMYL sites? What do these acronyms stand for and what do they mean?
The acronym EAT stands for "Expertise, Authoritativeness, Trustworthiness" and YMYL stands for "Your Money or Your Life."
Check out our in-depth article on how Google guidelines can help you write, structure, and publish EAT and YMYL optimized content.
If you've ever wondered how to crack Google's ranking algorithm , you're not alone.

Google is jealous of its algorithm and does not talk about how it works and what changes after each update, leaving SEOs and marketers to decipher each result. For this reason, many operators in the sector resort to list of dubai consumer email investigative work to understand how it works and to avoid their rankings sinking .

Sometimes, though, Google throws everyone a random, lucky bone.

In 2015, Google released the Search Quality Evaluator guidelines in their entirety, in response to a version leaked online.

These guidelines contain three golden keys to understanding how Google examines web pages and how it distinguishes high-quality content from low-quality content:

Beneficial Purpose
EAT (Expertise, Authoritativeness, Trustworthiness) or Page Quality
YMYL (Your Money or Your Life)
Technically, the guidelines serve as a reference for Google's human reviewers , the people who evaluate the efficiency of its algorithm. However, this guide is also an essential tool for understanding what Google is looking for in a high-quality web page .

The answers lie in EAT, YMYL, and Beneficial purpose – what they mean and how they apply to content.

Let's see what there is to know about each of them.