Is Facebook Recruiting a Good Idea?

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Social recruiting is on the rise. According to Sprout Social, 92 percent of companies now use social platforms to recruit candidates. But with social platforms like LinkedIn that are made specifically for job candidates, recruiters and employers, is using Facebook for recruiting a good idea? It can be. Let's look at the pros and cons of using the world's most popular social network for recruiting.

PROS
More People Use Facebook
Looking purely at the numbers, Facebook has the largest audience of all social platforms. Earlier sri lanka phone number resource this year, Leverage posted an infographic that details the active users for each network. Twitter has 241 million active users, LinkedIn has 300 million and Google+ boasts 540 million. Facebook, however, has over 1 billion users worldwide. Specifically when it comes to recruiting, 84 percent of job seekers have a Facebook profile, and 20 percent have included professional information in their profiles.

Recruiting via Facebook Saves Money
Print advertising is costly, yet it's still a common method for promoting job opportunities. And while some companies may be happy to dish out the dough for print adverts, most others are looking for ways to cut costs per hire. In a survey conducted by the Social Jobs Partnership and NACE, researchers found that 90 percent of companies stated that using Facebook for recruiting decreased the amount they spent on print advertisements.