The importance of sending monthly onboarding emails

[Rakibul200]

If you want recipients to keep scrolling, make sure the copy, images, and call to action button stand out – perhaps with a contrasting background color. Here’s a good example from mark and graham. Although the cta button itself doesn’t stand out, the whole header is clickable and you can straight away tell the theme of this email. Colors and images colors catch the eye – so you want to use a color scheme and images that complement the holiday.

For halloween, include orange, black, gray, purple, or gambling data vietnam red. Just google ‘halloween inspired palettes’ for inspiration. Tools like coolors also make it easy to generate your own palette in a few clicks. Here’s an example of a halloween-themed color scheme: try to also pick images that work well with your email design – and will be easy to create. Will you do a halloween-themed photoshoot of your products? Can you easily and quickly source decorations – and will pumpkins, ghosts, spider webs and zombies enhance your message – or confuse or turn off your audience? If in doubt, test it! Call to action (cta) most email campaigns are meant to compel your subscribers to do something – like click through to a landing page, or sign up for a giveaway.

That means all your email elements should work together towards that goal. Your email subject line, header, images and copy should all lead to a click. The same is true for your call to action button. Here’s how to make your ctas click-worthy: personalize it: use your recipient’s personal or company name in the copy. Use contrasting colors: so the button stands out. Style it right: consider the size and whitespace around your button, so it can be easily clicked – especially on mobile.