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In this new era, search intent has moved beyond keyword-centric approaches. Keywords aren’t going to stop being important – according to Timothy Warren of the Helium brand family , the future of SERP domination lies in entity-based SEO. Or content resonance, as we call it.
In this case, search engine bots do not search for keywords related to search queries. Instead, they are trained to produce the most accurate search results by connecting user intent and context . This entity can be a person, place, or thing with a distinctive web identity.
Entities create intent sets and allow brands ivory coast whatsapp number database to target all information related to that entity to rank in SERPs. Compared to keywords, they target the entire concept behind a search query.
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Create a customer-centric strategy:
Chat-GPT and other major language models can create a variety of content types, but they can’t structure your content to speak to the nuances of your customers the way you do.
Every company is unique, and the way you address your customer's pain points will vary.
Also, understand that content that will beat AI is heavily invested in users.
Emma Moorman, marketing services product director at Informa Tech, presented at Content Marketing World 2023 and shared how personalized content streamlines the buyer journey and is critical to increasing conversion rates.
I agree.
Personalized content takes into account the various key challenges your readers face at each stage of the marketing funnel, so it feels like the content was created just for them. This type of “content empathy” not only improves SEO performance, it also further educates your customers or prospects and can ultimately increase revenue.