During the meeting of the RUSSOFT press club, Lev Matveyev stated that SearchInform wants to scale this service beyond the Russian Federation. The first on this path was the Middle East and North Africa (MENA) region: as Lev Matveyev specified, SearchInform has already opened an office in Dubai and hired employees there, and he personally oversees this project.
"The service model should bolivia whatsapp resource add value to the "Russian software" brand. Russia should brand software, not cars or the steel industry. Unfortunately, our trade missions and digital attachés do nothing to promote domestic IT companies. I was shocked when our digital attaché in the United Arab Emirates said he would not attend GITEX (Gulf Information Technology Exhibition), the largest IT exhibition in the UAE and the entire Persian Gulf region," said Lev Matveyev. In 2023, GITEX will be held at Dubai World Trade Centre on October 16-20.
In his opinion, in order to promote the Russian software brand abroad, it is necessary to create hubs in friendly regions - in the MENA countries, Latin America, Southeast Asia, supporting domestic representatives investing in the development of these markets.
The president of the non-profit partnership of software developers RUSSOFT, Valentin Makarov, supported Lev Matveyev: "We do not understand why the state does not provide specialized support for IT exports. This is the export of services. It turns out that services are not among the priorities of Russian exports - unlike the export of metal. Our conversations about this over many years have not yet led to results."
Vladimir Lavrov, CEO of Softline Group of Companies, noted that Southeast Asia, North Africa, the Middle East, India, the CIS and Latin America are attractive to domestic software developers, despite the fact that there are both favorable conditions and challenges there.
At the same time, Sergey Lozhkin, CEO of Pix Robotics LLC (a Russian developer of software robots and other IT solutions PIX Robotics), reported that his company entered the Latin American market with software robots. "We sell in Brazil, Mexico and Colombia. Local integrators are trained in our product and are implementing it in the corporate sector. The most difficult thing is to localize the training and certification system and ensure the translation of documentation," he added.
"Previously, if Russian developers wanted to enter the global market, they had to "cover up" their Russian roots, get investments in the US and then spread to the world as a global company. Now this is impossible. A trend is emerging to pump up the Russian brand in friendly countries," says Sergey Lozhkin.