How to add hashtags to your LinkedIn articles

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Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. Though “go where your audience is” remains a closely held social marketing belief, audiences across demographics are using every network (looking at you Boomers on TikTok). Rather than trying to invest in every platform alongside your competition, now is the time for brands to meet their audience in more intentional ways.


Screenshot showing how to add hashtags to LinkedIn denmark b2b leads comments.
Try to always use hashtags naturally within your comments to avoid looking like a spam bot. Also, use them sparingly or not at all if they’re not highly relevant to the topic.

How to find and follow new hashtags on LinkedIn
You know how to use the hashtags. But how do you find the right ones for your brand? Let’s look at three ways to find and follow hashtags that matter to your business.

Use the LinkedIn search bar
The easiest way to find hashtags on LinkedIn is to directly search for them on the platform.

Head over to the search bar at the top of your LinkedIn page and type in keywords that are relevant to your industry, business and content.