Email campaigns get reported as spam more often

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Not inspiring for the reader if you ask me. It kills the momentum generated by the subject line. Why not let readers see your offer first and then give them the chance to remove themselves from your list later on inside the email? Besides, newsletter readers expect the unsubscribe link in your footer. Seeing it much earlier can be unsettling for them. Editor’s note: while adding the unsubscribe link in the preheader isn’t providing the optimum experience for your email subscribers, there are times when it pays off to move this link further up in your newsletters.

For example, if you’re having deliverability chinese overseas america number data problems and your emails are often marked as spam – for no good reason – then it’s worth giving your email recipients the option to opt out, instead of reporting your message as spam. High spam complaint rate may for example be related to the local customer habits. In some markets, for example in russia, you’ll notice that as the users there don’t usually trust the unsubscribe links and have become used to opting out this way.

To make sure your email deliverability is intact, follow the email marketing best practices and make your subscription process as transparent as possible. Mistake : making a whitelist request surely, using the preheader to ask subscribers to whitelist your brand so they never miss an email from you is a great idea, right? Wrong. Here’s why. To begin with, it’s wasted effort. When was the last time you manually added companies you want to hear from to your personal address book? Rarely, if at all.