How often should you adjust your media split?

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Is the primary goal of advertising on this channel being achieved? For example, you set a goal of increasing sales — look at the increase in conversions; the goal was engagement — analyze the CTR. If the goals are not achieved for some time, you should think about changing the tool or creatives (banners, search ads, etc.).
How other channels work. You can analyze their performance and eliminate those that bring the least conversions (provided they are aimed at the same stage of the sales funnel).
A/B testing of Google Ads and Meta Ads ads has revealed ineffective ads - these should be removed and the test winners should be kept.

It is worth adjusting the media split el salvador telegram number database regularly to ensure maximum effectiveness of the advertising campaign and adapt the strategy to changes in external conditions and audience behavior. The optimal frequency depends on the duration of the campaign, the channels used, and the rate of change in the competitive environment.

Recommended frequency of media split adjustments:
1. During campaign planning

2. Weekly (or more often) - for short-term campaigns:

If your campaign lasts for several weeks, analyze the results weekly.
Evaluate which channels work best and redirect your budget to the most effective ones.
3. Monthly - for long-term campaigns: