: Identify best practices and create an action plan

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You can find out where your competitors' ads are positioned by going into Traffic Analytics and using the Traffic Path Details report .

Select "Referrals" to find out which websites are sending traffic to your competitor. Sites that send a lot of traffic to your competitor can be a good place to place your ads.


Now that you have completed your competitor analysis template, it’s time to bolivia email list turn your observations into actionable insights.

You can approach this stage in many different ways, depending on your needs. For example, a simple SWOT analysis might be enough if you need something simple and immediate. If you prefer a more in-depth approach, you could use Porter's Five Forces Model .

Whatever your approach, be sure to keep these questions in mind:

What are my priorities?
What are my biggest strengths and weaknesses?
What does my audience want?
Which of my competitors' strategies seems to be working best? Am I using it?
If you want to learn more, check out our blog to learn about competitor analysis frameworks and tools .

Last but not least, regularly review your analysis to update your findings . This way, you can stay on top of trends and continue to beat your competition.