How to use structured data in SEO in 2024?

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What is structured data?
Structured data, often referred to as structured data , is specially formatted information that is placed on web pages to help search engine robots understand the content of the page. Structured data includes formats such as schema.org structured data , JSON-LD , and Microdata , which allow you to determine what information on a page is, for example, the title of an article, the address of a company, a product review, or the date of an event. So it is a factor that allows you to better understand the content of the page.

Przykłady użycia danych strukturalnych:
- **Produkty**: cena, dostępność, ocena użytkowników.
- **Wydarzenia**: daty, lokalizacja, nazwa organizatora.
- **Artykuły**: tytuł, autor, data publikacji.
Why is structured data crucial for SEO?
In the SEO world, where competition in search results business owner phone number data is fierce, structured data affects SEO by making content more understandable for search engines. Properly implemented, structured data can lead to the display of so-called rich snippets , which attract users' attention and increase the clickability of links in search results.