16. Understand the digital customer journey

[fomayof928@mowline]

Social Sprout's content calendar feature
As a social media marketer, you need to understand the unique digital customer journey your followers are taking through the marketing funnel. Make sure you know how people interact with your content at every belgium b2b leads stage in the journey and across all your social channels.

How to do this: Create a customer journey map to guide your campaign’s content creation.

17. Better understand cultural norms on social
Take time to learn about the unique culture of social media. By being immersed in the culture, you will create campaigns that are better attuned to audience expectations and norms.

How to do this: Subscribe to industry newsletters and blogs, spend time on different social media platforms and learn to speak their language (and your audience’s) fluently.

18. Use SEO to inform content themes
The words and terms you want your brand to rank for on Google can overlap with what you want to be associated with on social. Connect with your SEO team to find out which search terms your brand is focused on and weave them into your social media campaign strategies.

How to do this: Read our guide to YouTube SEO strategy to learn how to use SEO best practices in your content development.

19. Stay on brand
Maintain a consistent brand voice across channels, and stay true to who you are. Even if the internet is talking about the Oscars or the latest TikTok challenge, you should only jump on those trending conversations if they make sense for your brand and are relevant to your campaign.

How to do this: Define your brand’s core values, and keep them in mind whenever you create social content.