Social Media and Mobile Devices Go Hand In Hand

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Research from eMarketer shows that as many as 31.1 million U.S. citizens will only access the Internet from a mobile device in 2016. That is a lot of people! Something even more amazing? 51.7% of Facebook users access the social network on mobile ONLY. That’s roughly 823 million Facebook users who only log onto Facebook from their phones.

When coming up with a social recruiting plan, these trends must be a part of your strategy. If you are sharing original content from your website on your social channels, but your site is not mobile-responsive, you can bet large amounts of your candidates are having a poor experience while interacting with your brand. This can have wide-ranging negative impacts for your company.

4. Interacting With Job Seekers On Social Media Improves the Candidate Experience

One mistake many brands make is forgetting to be social on social media. In other words, not oman phone number resource actively engaging with their audience. This represents a huge missed opportunity, especially when it comes to recruiting and the candidate experience.

Gerry Crispin, during his recent visit to our NYC headquarters, said that letting candidates feel like they are being listened to and have a voice will improve your net promoter score and as a result your candidate experience.

Don’t be afraid to invite candidates to ask questions on social media and be viewed as a responsive. It will go a long way in increasing the popularity of your social channels and, most importantly, how candidates view your brand.

5. Focus On Quality, Not Quantity

I have worked in Social Media since I was a sophomore in college, and the one number everyone always cares about more than anything is the number of followers/likes your accounts have. This is one of the most misleading numbers for someone who runs a social media account.