A screenshot of engagement metrics in TikTok analytics

[fomayof928@mowline]

Let’s go over an example.

If you use TikTok’s built-in analytics, the Overview section austria b2b leads provides you with a detailed look into your engagements over a specified time period (either 7 days, 28 days, 60 days or a custom time frame you can select):

Head over to the Reach tab, to find your total video views for a specific time period as well.

You can also use a tool like Sprout Social’s analytics to easily calculate your engagement rate. Log into your account and head to your TikTok Profiles dashboard to get a clear look at your report.

A screenshot of TikTok engagement metrics in Sprout Social analytics
Sprout Social’s data makes calculating engagement rate easy, as it already combines all of your engagements. Rather than having to add those up as part of the formula, you can simply plug in the engagements and video views numbers.

Using the data from Sprout Coffee Co., if we enter those numbers into our TikTok engagement rate formula, we get these results:

[190,024/1,112,731] x 100 = 17.1%

Multiplying your engagement right by 100 at the end helps the final result come out in percentage form, a typical format for your social media reports. Give it a try by signing up with Sprout Social for a free trial.

10 valuable ways to boost your TikTok engagement rate
While 17.1% from our above example is a pretty fantastic engagement rate, that may not be the case for your business. And that’s okay!