Off-Page SEO Tactic Content Syndication

[sharminakter]

Off-Page SEO Tactic #12: Review
Did you know that 89% of people check online reviews before making a purchase ?

Your online reputation has never been more important. Reviews are a massively underrated off-page SEO and online reputation management tactic.

As TrustPilot puts it , “Perhaps the most overlooked benefit of collecting reviews is that, when done correctly, it can help Google better understand your site. It’s commonly believed that Google uses them to infer brand signals, which can boost your site’s domain authority and ultimately your search rankings.”

When you get down to basics, off-page SEO is about building your brand and creating signals that present you as someone who deserves to rank high in the SERPs.

A business that has garnered great reviews on third-party platforms chinese student data positions itself as a brand. Good reviews help increase conversions and, once again, trust.

Trustpilot
Credit: TrustPilot

Sometimes a publication will seek to syndicate content from other sources to supplement its original articles. They do this because it's easier than constantly creating new content.

It is often seen that content is syndicated on sites that are part of a network owned by a television or radio group. But publishers also use this method to increase the content that is posted on their site each day.