Gain AI-Generated insights from your GA4 account

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This AI-inspired Semrush SEO assistant comes with every Semrush subscription.

That means it's free!

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How Semrush Copilot Works: The Functionality Behind the Tool
At Semrush, we've invested countless hours to build what we believe to be the most innovative AI-powered SEO assistant available today.

At its core, Semrush Copilot is driven by the vast data in the Semrush platform, with AI playing a crucial role in analyzing and delivering this information.

Here's how we built it:

First, Copilot's AI algorithms have been trained on large volumes of data from Semrush databases, ensuring they are equipped with our highest quality SEO data.

GA4 allows the creation of custom events with and without Google Tag Manager
Universal Analytics required you to use Google Tag Manager to create all events.

In Google Analytics 4, some events are collected automatically. And job seekers data some require you to set up Google Tag Manager. For others, however, you only need the GA4 platform. We’ll look at the details later in the guide.

All events, regardless of type, are accompanied by important details called "event parameters . "


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What are event parameters in GA4?
Event metrics provide additional information about how users interact with your website.