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What is CTR (Click-Through Rate) in advertising and how to calculate it?
Analytics
Analytics
Marketing efficiency
Marketing efficiency
Evgeniy Letov
In this article, we will look at what CTR means for a digital funnel:

What is CTR?
How to calculate the value?
What CTR is considered good?
How to increase the indicator?
What other indicators are used when building a digital funnel, read in the article “Digital Funnel: What It Is and How It Will Help a Business Earn More” .

Content
What is CTR
How to calculate CTR
What CTR is considered good
An example of the influence of CTR on the effectiveness of a digital funnel
How to increase CTR
Summary: CTR - what is it in advertising?
What is CTR
CTR, or Click-Through Rate, is one of the key metrics in the world of online advertising. The indicator means the percentage ratio between the number of clicks on an advertisement and the number of its views. CTR helps to evaluate the effectiveness of an advertising campaign or a specific advertisement, and allows you to measure the degree of attractiveness of the advertisement to the audience.

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How to calculate CTR
If you don't know how to calculate CTR, it's pretty simple. You need to know the number of clicks (Clicks) and the number of impressions (Impressions) of the ad. The formula for calculating it is as follows:

CTR = (Clicks / Impressions) * 100%

What CTR is considered good
The answer to what is a good CTR depends on various factors such as the type of advertising platform, industry, target audience, and ad format. However, in general, a high CTR indicates that the ad is engaging to users. Typically, a CTR in the range of 1% to 5% is considered good, but this can vary depending on the context.