Here is an organic search result

[sharminakter]

Some channel groups are equivalent to existing traffic mediums. For example, you can see that the “Organic Search” channel below has the same 105,374 sessions as the organic medium we saw above.

Results from the "Organic Search" channel highlighted in the session's default channel grouping table.
But others combine various sources and media to create new groups.

Let’s review some of the important traffic channels.

Explore traffic channels
Digital marketers often analyze and present traffic data at the channel level.

Here is an overview of the main ones:

Organic search traffic
Organic search traffic comes to your site through unpaid chinese overseas europe data links on search engines like Google and Bing.


An organic search result for Pizza Hut on Google SERP
And this is what the URL looks like when you click on that link. There are no special parameters visible in the URL. Google Analytics recognizes that it comes from an organic search engine.

"pizzahut.com/" URL
Google Analytics classifies traffic into the Organic Search channel when one of two possible conditions is met:

The traffic source is a list of known search engines.
Traffic support matches "organic" exactly.