Q: What is the difference between ROAS and ROI?

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Agency or in-house operation?
Fees when requesting an agency to manage listing ads
If you ask an agency to manage your listing ads, you will be charged a management fee. The most common types of fees paid to agencies are a commission of a certain percentage of advertising costs, or a margin based on results (e.g., target conversion cost x number of conversions).

Listing ads are performance-based ads that require you to quickly go through the PDCA cycle while looking at data. Requesting an agency with knowledge of ad management is one way to ensure smooth operation.

For example, when running listing ads, if you don't have the resources or knowledge to run france whatsapp number database
them yourself, it is often more cost-effective to ask an agency to do it for you. By having your own staff learn the process while asking an agency to run the ad, you can start running the ad as soon as possible while gaining knowledge.

The pros and cons of hiring an agency
The biggest advantage of using an agency is that you can take advantage of specialized knowledge and know-how . Agencies have experience in a variety of industries and ad campaigns, and can develop effective keyword selection and bidding strategies. This makes it easier to increase the efficiency of your ad operations, and companies that are unfamiliar with listing ads can expect stable results right from the start. Agencies also create reports and analyze data, and regularly offer suggestions for improvement, making it possible to maximize advertising effectiveness while saving you time and effort.

On the other hand, the disadvantage of using an agency is that it is expensive . Most agencies charge a commission of around 10% to 30% of the advertising budget. This expense ultimately drives up the overall cost of advertising operations. There are also concerns that there may be issues with the transparency of advertising operations, and detailed strategies and actual operation methods may not be clearly shared. Furthermore, a lack of communication with the agency may result in an advertising campaign that does not fully reflect the company's business goals and target image.