4. Compiled variants of advertisements. By means of tests selected the most effective of them.
5. Launched advertising in Yandex and Google. Later added media advertising in social networks.
We worked with advertising budgets:
RUB 80,000 per month — Google.
RUB 120,000 per month — Yandex.
We bet on Yandex. But Google worked better. The click price was lower there and with a smaller budget we could get the same amount of traffic as in Yandex.
Svetlana Kazantseva,
Advertising Specialist at Promo Expert
Our campaigns learned well and quickly. Advertising became cheaper. True, in Yandex it happened a little slower than in Google.
In context, we worked with the same tools. In creatives, we only changed prices, updated photos and banners. This allows us to significantly reduce the cost per click. For example, in one of the Google campaigns, the price was reduced by 4 times: from 82 to 22 rubles.
This happens because campaigns learn over time.
Svetlana Kazantseva,
Advertising Specialist at Promo Expert
Advertising campaign results for Q4 2019 and Q1 2020
6. Later they added advertising on social networks: now banned, myTarget (Odnoklassniki) and VKontakte.
The goal of social media campaigns is to reach out to be present everywhere. The advertising budget was 10-12 times less than in contextual advertising.
7. To increase the likelihood of a purchase, we set up advertising in YAN for users who have already visited the site. This is a warmer audience, it has many times more potential for making a deal.
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Evgeny Letov,
founder of the Promo Expert agency
Sales have started
We worked closely with the developer’s management, thought bc data vietnam phone number best to reach the right audience, and tested hypotheses one after another.
As a result, we "finished" the campaigns, and managers began to receive up to 3 calls per day. Not 15, as it was before the work began, but they were all targeted, two out of three calls ended in a sale.
The pandemic has made its own adjustments
In 2021, the market was hit hard by the pandemic wave: people froze in anticipation, sales dropped, and many advertisers began to cut advertising budgets or refuse advertising.
Special thanks to the management of UralStroyInvest for keeping their composure and not giving up advertising completely. Instead, we organically adjusted the advertising budget to the market movement.