How to check the region of a site in Yandex

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2. What are the main groups of ranking factors?
A competent optimizer will name 9 groups:

1. Search queries

The first thing an optimizer does is study the target audience. He needs to understand:

What are the user's needs?
What issues are he concerned about?
What problems would he like to solve in the search engine?
The SEO specialist looks for answers to these questions using Yandex and Google search query statistics. This way, the SEO specialist understands which queries he needs to promote the site by.


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What search queries are there?
2. Distribution of keywords

After the optimizer has figured out which keywords to promote, they need to be distributed among the existing portal pages. Each page should be assigned the search queries they provide answers to.

3. Texts

Texts are one of the very first elements by which search engine algorithms began to determine whether the information on a page corresponds to a user's query. The quality and relevance of the content on the pages are some of the main ranking factors. It is important to create unique, informative and useful content that contains keywords and phrases related to your niche.

4. Mobility

Nowadays, more and more users search for bc data singapore phone number via mobile devices. Search engines give preference to mobile-optimized sites when ranking results.

5. Geography

The user's location affects the search results of Yandex and Google for some queries. For example, if the user is looking for a store or a hairdresser. An SEO specialist must tell search engines what city your organization is located in to be shown for local queries.


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6. Commercial factors

Search engines can determine whether a page is informational or commercial. Informational pages are articles, and commercial pages are product cards, categories, filter pages, and main pages.

Since 2011, Yandex has learned to determine whether product cards are convenient for users and take this into account when ranking the results. Make sure that your online store pages have everything a user needs to select and buy a product:

Prices for goods or services
Product availability status
Delivery speed information
Information about payment options
Return Policy
Product Reviews
Similar products