We are aware that different customers have different criteria, for example 1. How many beds are needed? 2. How many rooms are needed? 3. How much budget are you willing to pay? 4. Rooms facing the sea or with an attractive view With the technology developed by OTA platforms, accommodations that meet the criteria they are looking for can be found in a short time. Today, customers no longer need to search one by one, opening different websites just to find accommodations that meet their tastes.
are also mostly easy to use. Even individuals who do not have a high level of knowledge bc data malaysia in the IT field can use them without any problems. The same application or website can act as a medium for comparing prices, as well as comparing the features of different accommodations, which meet the customer's tastes and desires. (2) Discount promotions From time to time, OTAs run discount promotions that offer prices that are many times cheaper than if we make a direct booking with the hotel.
Examples are as follows. Accommodation at Thistle Port Dickson has a 70% discount if you book through the Agoda platform. Customers can enjoy savings and discounts when booking through OTAs. Then, when customers come to the holiday destination, they will definitely spend money for purposes such as 1. Lunch and dinner 2. Buy souvenirs 3. Payment for activities Indirectly, the role of OTAs can also increase and stimulate local economic activity . (3) Follow up system from OTA Sometimes after users open OTA websites or apps, and look at the available offers, these users still haven't decided whether to make a booking and go on vacation or not.
The websites and applications developed by OTAs
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