The company's specialists identified

[sumaiyakhatun29]

The key factors for success in SMM. Using the data obtained during the study, you will increase the ROI of social media marketing and make your SMM campaigns more effective. The six key factors for successful SMM are listed below. 1. Business transparency This term defines the openness of an organization, its willingness to share information with consumers.


This concept also includes the ability and desire of the company's employees to saudi arabia consumer email list personally communicate with clients. For example, two-thirds of Fortune 500 brands do not have social media accounts at all . This reduces the openness of the business. At the same time, active participation of decision-makers and company leaders in social media discussions shows the audience that the brand values ​​its customers and listens to them.


According to TCS, on average 30% of brands value the opinion of social followers about the company and its products. For the most successful brands in SMM, this figure is 89%. Marketing tip: Businesses should demonstrate openness on social media and allow consumers to express their opinions. The company should also listen to the opinions of its customers.