The market for managing advertising on marketplaces

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There is a set of criteria that change supply and demand over time - for example, seasonality, the general economic situation, holidays, as funny as it may sound. They can radically change the sales situation. Our next task is to learn to predict these changes. We can take last year's data as a starting point - although we cannot rely on it completely, because the audience has grown significantly - and build a model based on our artificial intelligence, which will take into account all the above factors," says Maxim Samoylenko.

The Marketing Director dominican republic whatsapp number database of Anabar believes that the index is best suited for introducing new products, because it will be difficult for the seller to change the existing set that is already in the warehouse and recalculate the cost and balances.
has become so technically complex that small companies cannot handle these innovations.

"This is a very competitive market, and it is shrinking. A lot of money needs to be spent on development, including on a new toy of the market - artificial intelligence. We recently published the "Anabar GPT" solution, which also required considerable investments. Therefore, large players are gradually capturing an ever-increasing share, and small ones are leaving this market. And I will not dissemble, we compete with the marketplaces themselves. After all, formally, any seller can launch an advertising campaign on the marketplace on their own. No one forbids it. The question is in efficiency, which is usually low," said Maxim Samoylenko.

The index was developed by the company "First Bit", which already has experience in creating software for sellers on marketplaces.

"After capturing the market, using the uniformity index, it is necessary to correctly and promptly process the received orders," business automation expert and leading manager of the First Bit development office, Alexander Kaliman, told ComNews.

In June last year, the 1C add-on module for operational accounting "BIT.Integration with marketplaces" was introduced, which allows working with different platforms from a single window, automatically synchronizes balances via API (Application Programming Interface - an interface for interaction between one computer program and another), flexibly manages prices, sales and suppliers. For example, the cost of goods can include their transportation and payment for driver services.

"Many companies have been using old versions of 1C software products for decades, and they are comfortable with it. But this won't work with marketplaces. They are a living organism. The more marketplaces a seller trades on, the faster they need to respond to emerging situations. We have a team that studies changes in the rules on trading platforms and promptly updates our software product according to API. In addition, customers receive technical support. They don't need to bother the "onesnik" to quickly make sales on Wildberries. The uniqueness of the product is that human participation is practically not required in the chain of control over orders and balances, which reduces the negative impact of the human factor. This reduces the risk of getting a fine from the marketplace if an order is lost," the expert said.

"30-40 orders per day is the lower limit for using this specialized software. Otherwise, it is not economically justified. But the subscription distribution model and flexible customer support system expand the prospects for using the First Bit product," Alexander Kaliman is sure.