Email marketing The OTA stores information such as name

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Apart from carrying out their own marketing work, OTA platforms also receive support from affiliate agents. (4) Social media marketing Whether you notice it or not, OTA platforms also conduct marketing using social media platforms . They have fan pages with a large number of likes, and they also use paid advertising methods. ota platform and also advertising on social media This shows that OTA platforms are not just looking for customers through the Google search platform, but they are also looking for customers who are on social media.


email address, date of birth and other personal information of the customer. From time bc data india to time, the OTA will send emails to the customer, if there is a promotion running. This is one way to stay connected with customers. (6) Mobile marketing Advertising focused on smartphone users is also carried out by OTAs. (7) Content marketing OTA platforms are also not left behind in producing content used for marketing purposes.


I searched on Google using the keyword "best homestay in Kota Bharu" and I found search results from the OTA platform, booking.com. See screenshot below. OTA platform and also content marketing If users are interested in knowing what the best homestays are in Kota Bharu, they will usually also be interested in knowing information. i. 10 best homestays in Kota Bharu ii. Kota Bharu homestay with beautiful views iii. Kota Bharu homestays that are suitable for couples This kind of content presentation doesn't look like an advertisement.