Inbound Marketing vs Guerrilla Marketing: Key Differences

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Marketing is essential for any business. If you want to promote your products or services, it is best to delegate the launch of the campaigns to an advertising agency . In this post we will analyze the comparison between inbound marketing vs guerrilla marketing : what they are and what their key differences are to consider which option is most interesting for your business.

What is inbound marketing?
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Inbound marketing is a methodology focused on attracting customers through valuable content that responds to their needs and interests. This strategy seeks excellence in the purchasing process so that the user journey or customer journey is effective .

The most commonly used inbound marketing techniques are the creation of quality content , the use of SEO tools to improve online visibility, email marketing and other techniques that help customers reach a website organically and naturally.

What is guerrilla marketing?
Guerrilla marketing is a strategy that uses unconventional iran phone number lead and creative tactics to generate a significant impact with limited resources , for example, if you have a rather tight budget.

It is a methodology that is characterized by surprising the public and leaving a lasting impression, using differentiating and out-of-the-ordinary media. This resource is perfect for small companies that want to stand out in saturated markets without needing a high budget.

Examples of guerrilla marketing include street art, flash mobs, or social media virals to create the greatest interaction in the shortest amount of time.

Differences between inbound marketing and guerrilla marketing
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Now that we know what inbound marketing and guerrilla marketing are, let's look at their main differences.

Short and long term approach
Inbound marketing seeks to build a long-term relationship with the customer through relevant and quality content, to attract the user naturally. Therefore, its results are focused on the long term.

Guerrilla marketing , on the other hand, seeks immediate impact , making it a much more aggressive and daring methodology for capturing the public's attention quickly. Its results are focused on the short term.

Communication channels
The basis of the inbound marketing strategy is the use of channels such as websites, social networks, email marketing and SEO optimization . Therefore, seeing results takes time, as we have indicated before.

Guerrilla marketing, on the other hand, relies on less traditional means and often uses social media to launch viral campaigns, making it easy to quantify the impact and reach.

Costs
An inbound marketing campaign requires time and a large investment . In addition, automation and analysis tools may be implemented, which will increase the budget.

Guerrilla marketing, on the other hand, requires a much more economical execution, although it is important to hit the nail on the head when carrying out a campaign of this type.

Behavior with users
In the case of inbound marketing, the audience plays a very important role , such as the specific weight of the comments that can help improve the product or service through customer feedback.

But guerrilla marketing campaigns rely more on a one-way approach where the brand presents an idea and the audience responds to it.

At MASMOVIL NEGOCIOS we hope to have helped you understand the differences between inbound marketing and guerrilla marketing that may be useful for your campaigns.