Online advertising is already a highly competitive online marketing method. You can easily see many advertisements when using various social media. So, suppose you are running an e-commerce business and your monthly advertising budget is only a few thousand dollars? Then this may be a bit of a problem.
Of course, this does not mean that you cannot run an e-commerce business if you have a small monthly advertising budget, or that it is not suitable for advertising, but you need to meet reasonable expectations.
Advertising expectations need to be realistic from the start, otherwise it’s easy to be disappointed, especially if your advertising budget isn’t big at all. Small businesses can still grow through advertising, they just have to start small.
For example, when placing LINE ads, you can first aim to increase belize mobile phone number list traffic or the number of friends, and then increase conversion rates through relationship cultivation or remarketing. Don’t ever think that spending a small amount of money on advertising will lead to a big hit immediately. The probability of success of this idea is really very low.
Reason 2: Low-quality creatives
If your ads don't get the desired click-through rate, you should immediately evaluate whether to design creatives and test and compare them. If the advertising material is boring and ugly, not many people will stop swiping, let alone click, and the advertising effectiveness will naturally be insignificant.
To be honest, editing materials is a pain point for many small businesses, because the easiest way to solve this problem is to leave it to professionals. However, most small businesses often do not have the budget to outsource or hire artists, and they may not have the ability to edit and design themselves.
In response to this situation, it is recommended to make good use of template tools for production. Like Creative Lab or Canva in LINE advertising , they are all layman’s tools for creating editing materials.