AI is present in marketing automation platforms

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Today, AI can be considered a guarantee of survival for companies, as well as a great competitive advantage, due to its analytical capacity to personalize and improve the customer experience, as well as predict future behaviors or the results of marketing campaigns. To do this, it is necessary to start with a good data structure.

Another important reason is that it allows a company's most cell phone number lookup philippines valuable resource, the human resource, to focus on what is most valuable. Human intelligence is optimized with the support of technology.



In practice, such as Hubspot, Marketo, etc. These achieve efficiency in the processes and tasks of marketing and sales teams, automating procedures and workflows for e-mailing , chatbots , lead capture, nurturing and scoring , surveys, web subscribers, etc.