Already made a purchase It is easier to retain existing customers

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The general rules of interaction with this segment are the same as in previous cases: no aggressive advertising, only informative and convincing banners, thanks to which a potential client who is already at the decision-making stage will visit your site and make a purchase. Remember how annoying it is to be intrusive consultants at offline stores who try to push expensive goods at all costs, showing little interest in the actual needs of their customers. Don't scare off users with excessive persistence, but rather tell them in a friendly manner about the benefits of your offer.


than to attract new ones: this rule works at all times, regardless of economic crises zalo database and upswings. Therefore, you cannot miss those who have already placed an order in your online store. For this group of buyers, advertisements are developed, with the help of which additional sales or repeat sales are realized. The benefit for the seller is obvious: you get a stable profit and loyal customers.


Read also Direct Marketing Tools: What They Are and How to Use Them Read more The authors of the book “Marketing Metrics” are confident that the probability of convincing a person who has already placed an order in your store to make a purchase is 60–70% versus 5–20% when it comes to attracting new users. This means that it makes sense to pay more attention to existing customers. They already have a positive experience interacting with your site, so it is easier and cheaper to persuade such buyers to order again.