Conversational Marketing: What is it? How is it used?

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Do you want to improve your company's conversational marketing? Today we will tell you about the secrets of conversational marketing that your competition doesn't want you to know.

By the end of this post, you will understand why having good conversations with your customers will allow you to sell more with a focus on conversions.

As its name suggests, conversational marketing is a technique that seeks to establish more direct communication with customers.

The main idea is to highlight the real-time and personalized conversation that takes place with the client and its objective is to obtain greater business opportunities.

In this way, the customer is offered support throughout the purchasing process and is given easier access to the products or services they wish to acquire.

Conversational marketing: examples
There are different ways to implement conversational mexico phone number lead marketing in your company. Here are some examples:

Chatbots
Chatbots are an excellent tool for conversational marketing . By integrating them into the company's main page, the user can start a conversation at any time .

Thanks to Artificial Intelligence and chatbot programming, customers will receive immediate and appropriate answers to their questions, regardless of the day of the week or time.

In turn, the chatbot can answer frequently asked and routine questions or can provide more complex responses depending on the client.

The implementation of chatbots allows potential customers to have their doubts answered with relevant content to help them move forward until they are ready to make a purchase.

Live Chat
In this case, you will not be speaking to a chatbot, but rather a company operator will answer the queries that arise in real time. This option is known as live chat .

Typically, the customer enters the chat and is notified that within X minutes, company personnel will contact them to resolve all their questions through that same conversation window.

It is worth noting that the time to be communicated can be completely customizable, depending on the needs of each company.

In this way, more personalized or complex queries can be addressed. At the same time, customer relations are gained.