But for people living in the area, this is a strong argument. You don't necessarily have to be unique on a global scale. If your company is unique only in your target audience segment, then you don't need more. Book your place on the free online social media course Register now and get 50 useful services for working in social networks as a gift Book a place An entire row of shops at the market is dedicated to vegetables, but each seller will be found by his buyer.
Cost . 30 retail outlets sell tomatoes for 60 rubles per kilogram, and only one for 50. A customer skype database for whom the main criterion for choosing is budget will opt for the lower price. Service . If among a dozen stern sellers there is one friendly one, and even invites you to a tasting, then connoisseurs of quality service will approach him. Bonus program . If one of the twenty outlets offers an apple or a free bag as a gift, then the customers here will be insightful and practical.
They, as in the case of a lower price, pay attention to the savings, but they like bonuses to a greater extent. They generate the awareness that for the same price a person also got an apple in addition to tomatoes. This is a benefit. This is pleasant. From the example above, it becomes clear that even in the food market there is a USP. A unique offer should help the buyer in choosing a service or product.