Using animation in your email campaigns

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Last but not least, do let the user know that there will be more emails coming on his/her way. Learn more about user onboarding email on our podcast: give tips on the best use of the platform accompany the user along the journey. Follow up frequently and make sure the user’s on track. Onboarding emails should provide the user with the product knowledge they need. Mixmax have definitely succeeded on that level. After I signed up, mixmax shared their usage tips with me.

How did they do it? They created a amazon data user list series of nurture emails which are useful to get to know their platform. For example, they chose - features critical for a user to adopt. Later on, they sent gif examples with it. That way, if I missed a feature, I’d still learn about it. Below’s one of their emails on how to use their reminder and goal features. Mixmax user onboarding email with usage tips.

These were all the emails I got from them, from the welcome email to all the nurture tips ones: mixmax's user onboarding emails and a welcome email. A crucial element of these nurture emails is reiterating the value proposition. They do it well by highlighting it in the beginning. I asked the cmo of mixmax, loretta jones, about how such kind of onboarding email is helping them. She said: everyone who signs up for a mixmax trial gets the nurture series, so our goal is conversions from trial to paid.