Don't confuse your professional page with your personal one

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Therefore, diplomas, certificates and any other regalia must be demonstrated. Content should be varied and useful for a specific audience . Frequent publication of advertising posts quickly bores users. Too much informational material - they will decide that your page is an interest group where you can’t buy anything. Therefore, to promote your account and attract ideal clients for a massage therapist, it is important to use all types and formats, each of which solves specific problems and encourages subscribers to purchase a product or service.


If you mix posts about massage with posts from home with your family or on vacation, your instagram database subscribers may misinterpret the purpose of your account. Yes, personal photos or videos introduce users to you and inspire trust, but they should be kept to a minimum, because potential clients are interested in you first and foremost as a specialist, and only then as a person. The main feature of the content of the masters is that its usefulness and information content are more important than the visual.


If a bright manicure, unusual cake decoration or fashionable trousers can attract customers by their appearance alone, then a massage cannot. To increase demand, the text is most important, which will make it clear what you do, what you offer and how it solves users' problems. Don't forget to take this into account on the way to promoting your account. Источник: A PEST analysis of a beauty salon should be carried out if you are going to develop your business and want to understand its prospects not for the next six months or a year, but for several years ahead.