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What is Conversion Rate (CVR)?
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So far, we have explained about conversion (CV).
Next, we will briefly explain conversion rate (CVR). Conversion rate refers
to the percentage of people who complete the intended action (purchasing a product, making an inquiry, etc.) among those who visit a website.
This percentage is not the same and varies depending on the purpose of the website. For e-commerce sites, it is the percentage of product purchases, while for corporate sites, it is the percentage of inquiries, requests colombia whatsapp number database for information, membership registration, etc.
This indicator is used to measure how efficiently a site achieves its purpose.

How to calculate conversion rate

Conversion rate (CVR) can be calculated as number of conversions / number of sessions (number of visits) x 100 (%) .

Conversion rate (CVR,%) = Number of conversions / Number of site visits x 100

For example, if you have 100 sessions and 1 conversion, your conversion rate (CVR) is 1%.

Average conversion rates by industry and business type
Automobiles: 0.7%
BtoB: 0.6%
Home appliances: 1.4%
Financial services: 0.2%
Health and beauty: 3.9%
Household goods, furniture…2.8%
Media: 0.4%
Communications: 0.5%
All industries: 1.82%
*Reference: Contentsquare survey " 2022 Digital Experience Benchmark Report (Japan Edition) "

Reasons for low conversion rates
Here are some reasons why your numbers may be low and not leading to conversions:

The path to conversion is not well designed
Not driving conversions or action
The top page and first view are not optimally designed
The goal to conversion is far away (many page transitions and input screens)
What is Conversion Rate Optimization (CRO)?
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So far, we have been explaining about conversion and conversion rate.
In the previous subheading, we also discussed the reasons for low conversion rates.
What is important here is conversion rate optimization (CRO), which is an effort to identify and improve the reasons and causes of low conversion rates.

We regularly diagnose the performance of your website, check the current situation, identify problems, and quickly address them to improve your conversion rate.

Differences between conversion (CV) and conversion rate (CVR)
Let me briefly summarize the differences between them again.

Conversion (CV) → The result of user action on a website
Conversion rate (CVR) - the percentage of visitors who convert
Conversion rate optimization (CRO) → Efforts to increase conversion rate (CVR)
When operating a website, it is extremely important to not leave the current situation of low conversions as it is, but to work on improving the site in order to optimize the conversion rate.