It sounded fresh and unexpected, and the hidden irony was attractive: "Our milk is made from milk, and our sausage is made from meat." The hint was clearly read: competitors are not so clean in this regard. Read also How to define the target audience: methods, programs, mistakes Read more A good example of a USP for a targetologist is the formula "product + fear". Any goods/services are easy to sell if you know what your target audience is afraid of and promise professional support: — Give birth without pain at the Mother and Child clinic.
— Rosta Windows. . Once and for life." — Non-bank loan. Transparent conditions. No botim database collateral required. Honest help. — Fashionable dresses by mail from Belarus. No prepayment. — Fixed price! We perform full apartment renovations in St. Petersburg. — Clean taxi with sober drivers. Always. — The wash is a "five"! Our product rinses out without a trace! Structure Five: “We Guarantee Quality” In this case, it is very important to remain as honest as possible, we are talking about the company's reputation.
Deliberate deception with a "lifetime" guarantee is unacceptable. If you promise, fulfill it. — HSM monolithic steel windows. Guaranteed durability. — Implants: we’ll do the job once and for all. — Karcher. If you are not satisfied with the result, we will return your money. — Tired of paying remote SEO specialists? Take our SEO courses. We guarantee increased profitability. — An example of guaranteed benefit is training courses with employment.