5 Benefits of Providing a White Paper

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In addition, fact-based data is more persuasive, making it easier to encourage superiors to make decisions. Also check out this article Explaining how to set appropriate KPIs for owned media with concrete examples How to create a KPI tree in 2 steps To create a KPI tree, follow these steps: Creating a KPI tree is not difficult. Let's take a look at each one. How to create a KPI tree in 2 steps (a person climbing the ladder from the starting point → midpoint (KPI) → goal point (KGI)) [Step 1] Set the KGI and place it at the top of the tree KGI should be set as the ultimate goal of your organization or team.


Generally, sales, profits, number of contracts, etc. are netherlands telegram data often used. However, there are cases where indicators that should be KPIs are used as KGIs. For example, in the case of web marketing, the "number of inquiries" is set as the KGI, but in some cases the "number of search traffic" is set as the KGI. Once you have decided on the KGI, place it at the top of the tree. [Step 2] Write out the actions to achieve KGI in a tree and set KPIs Break down the broad elements of what results are needed to achieve the KGI, and break them down into smaller pieces that you can take action on immediately.


When setting KPIs, it is important that they are quantitative indicators. KGI and KPIs are set to judge the effectiveness of measures, so they must be clear numbers so that judgments do not differ depending on the person. In addition, since KGI and each KPI are created by decomposing, they must be consistent with the KGI and KPI of the higher layer. If the connection between higher and lower layers is unclear, the KPI tree may be inaccurate.