I am sure that new lead generation tools will appear

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4. New services. in 2018. Callback services, online chats, dynamic VK covers, mass message senders – all of this is quickly losing its effectiveness. Users need to be constantly surprised, their attention needs to be attracted, and they need to be involved in interaction with the brand.


This requires imagination and new tools. I think we will get them next year. SEO Trends vietnam email list Konstantin Anufriev, project manager 1. Total mobilization. Google is introducing a mobile-first index as the main one for evaluating sites from the point of view of mobile users, as the main consumers of content. AMP and PWA technologies are being developed to improve user experience on smartphones and with slow mobile internet.


This year, Yandex also introduced a similar technology called Turbo Pages . The essence of these technologies is that content is shown to mobile users instantly, since it is stored on the servers of search giants and allows for the fastest and most convenient access to it. 2. Robots and neural networks are improving. Users will be able to receive the necessary information more often in regular and extended snippets, which means there will be fewer clicks on them.