Filters can be classified according to different criteria: By search engines: Google and Yandex filters. By method of application: manual and algorithmic. Algorithmic penalties are triggered if robots detect a clear violation of search engine requirements for the purpose of manipulating the results. Manual sanctions are triggered by search engine employees.
This happens when the algorithm records suspicious signs that are not enough to uk email list clearly diagnose the violations. In this case, the robot reports the resource to a live colleague, who diagnoses the manipulations manually. By reasons of sanctions: filters for manipulation of search results and non-compliance of the resource with search engine requirements. In turn, penalties for manipulation can be combined into the following groups: text spam, link manipulation, cheating of behavioral factors, black SEO or sites not for people (doorways, cloaking , invisible text, etc.
). Penalties for technical non-compliance can be obtained due to the following shortcomings: lack of adaptation for mobile traffic, slow loading of the site, lack of useful unique content, problems with functionality, design and usability, fraud, publication topics, duplicate content. Our CEO Denis Savelyev combines filters into groups based on the method of manipulation of the results: Text filters, low-quality information: "Baden-Baden", Panda.
What are the search engine filters?
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