Page Speed ​​and Technical Optimization

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How to improve CVR and first view to increase conversions on LP
2021.10.12
How to improve CVR and first view to increase conversions on LP
When starting Internet advertising, you want to create a landing page (LP), but you don't know how to induce people to purchase or inquire about your products or services. Do you have questions like these? Simply creating an LP will not be effective. In order to increase sales, it is important to understand LPs as well as...
LPs are an important foundation for a company's customer acquisition strategies, and creating an effective LP can contribute to improving conversion rates and ultimately increasing sales.

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Earn more! LPO checklist with 27 carefully selected items
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Effects and benefits of LPO
Increase conversion rates and achieve goals
Landing page optimization (LPO) is a powerful measure to achieve corporate goals, and by designing a page that allows visitors to quickly access the information they are looking for, it creates a page canada whatsapp number database that leads to final actions such as application or purchase. This initiative is expected to result in an improvement in conversion rate (CVR), significantly improving the results of the company.

Reduce customer acquisition costs and improve return on investment (ROI)
LPO has the effect of optimizing advertising expenses and customer acquisition costs, and if the bounce rate can be kept low through a design that suits the user, it is possible to efficiently attract customers at low cost. Through improvements based on user behavior data, it becomes easier to improve ROI (return on investment).

Optimizing CTA buttons and copy
LPO measures also include improving the CTA (Call-to-Action) button to make it easier for users to take action and devising catchy copy that catches interest. Clear and easy-to-understand catchy copy and well-placed CTA buttons increase the user action rate, which ultimately leads to increased revenue.

Continuous hypothesis testing and improvement process
In LPO, it is important to continuously verify hypotheses through the analysis of user behavior. By formulating hypotheses based on user behavior and repeatedly implementing improvements based on those hypotheses, we can maintain an optimized LP at all times. It is possible to create pages that bring out the appeal of the LP, are easy for users to use, and also lead to the improvement of the company's brand value.