Below are the options for attracting clients

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8. Focus on being present in one or more social networks. It is not at all necessary to try to be present in all of them, since it is worth considering the differences in the target audience and its interests.

9. Almost the only way to show your content to a wide target audience is paid advertising. Use this opportunity to promote your business.

10. It is important to follow the new rules of sociStages of Internet Marketing in the B2B Segment

Let's consider the main stages of attracting potential clients to the site and converting them into real buyers.

1. Defining the portrait of the Target Audience

- demographic characteristics (gender, age, nationality);
- geographical characteristics (cultural characteristics of the region's residents, price level in it, local competitors, etc.)
- social characteristics (education, source and level of income, profession);
- product characteristics (how consumers make purchases, what they pay attention to, how often they buy, how much time they spend on purchases, how they react to sales)
- psychological characteristics (true motivation for actions, fears and hidden desires).
b2b target audience portrait
2. Attracting the Target Audience


Timing. In many niches, timing plays an important role. For goods, this is delivery time; for services, this is sales time. If you can do something faster than your competitors without advertising phone number data quality, customers will forgive a higher price.

Quality guarantees:
- money back in case of unsatisfactory result;
- free error correction;
- product exchange;
- compensation for losses incurred as a result of your company's actions, etc.

Post-service:
- free consultations for a certain period;
- repair;
- supply of components on favorable terms, etc.

Information bonuses:
- training;
- access to the knowledge base;
- closed customer community, etc.

Free (cheap) first step . Let the client try for free to show the quality of the product or demonstrate expertise.

Additional bonuses:
- setting up something;
- assistance in use;
- selection and training of a contractor for further servicing;
- partner discounts on equipment and additional services.

l networks. For example, according to the latest Facebook updates, posts are shown in the news feed if subscribers give feedback: like, comment, repost. As a rule, high-quality posts always find a response.