Hire writers with experience

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Make an article plan
To just go and write an article from scratch that covers the entire topic and answers all possible user responses - you have to be a really cool expert or a genius.

I tried writing like that, and maybe you read my articles that I wrote "in one go". But damn, it's really hard. It's much easier and better to make a clear plan for each article of your blog.

Analyze your competitors' content, study keyword planners, and plan out the entire structure of your article in advance, before you write it.

For example, this is what the outline of one of our previous articles looks like:

Article outline
Article outline
As you can see, I clearly understand the entire structure of the future material and will definitely not miss anything.

Write only what you know
In fact, this is a very big problem for expert content. It is impossible to know everything, and you need to write about a lot.

I have a decent amount of experience in promoting and creating websites, I can confidently write on these topics, but when it comes to articles, the topic of which I do not know well, I turn into an idiot. I can not connect two words in one sentence.

You may notice that we have very few articles on our site dedicated to social networks. The thing is that I am very new to SMM. More precisely, I know all the basics, but I have too little experience, and I cannot afford to publish expert content in this niche.

On the other hand, articles about SEO come very easily to me, because I have been doing it for many years and the article " SEO Checklist " of 33,000 characters was written in just two days. I just sat down and wrote it, without any problems or special research.

Here is my advice to you. If you do not know the topic on which you need to create expert content, do not create it. That is why freelancers from the exchange will never write on this site or low-quality guest posts will be published. We will never publish articles from an author whose expertise we are not sure of.

If you are an expert in any niche of Internet marketing, then you can safely send us your articles and we will publish them under your authorship.

This advice follows from the previous one. If you decide to outsource writing, then hire only professionals.

Let's say right away that professional content is expensive. Especially if you want the author to publish the content on your site themselves.

Prices on the stock exchange
Prices on the stock exchange
Finding a professional performer is not that difficult, there are many exchanges where you can choose from thousands of authors. The main thing is to pay attention to his education and the topics of the articles he writes. In general, make sure that the person really knows the topic he will write about.

In addition to the freelance exchange, you can search for exploring the social and economic impact of chinese canadians in canada on the Internet and try to work with their authors if they are "in the know". There are a lot of blogs on any topic now. You can even try to contact corporate blogs. For example, why not write to a practicing dentist and ask him to write a few articles for you? Yes, it will not be cheap, but the quality and reliability of the content will be high.

Find a team
It's not just about authors. If you want to put content production on stream, you need to have a whole team where everyone is responsible for their area of ​​responsibility. In an ideal world, content creation should involve:

Project manager. This is a person who monitors all content production processes. The project manager should have his own clear checklist for the content production stage and should not send it for publication until all the checkboxes are checked.
Designer. This person should be responsible for all screenshots, gifs, thumbnails and infographics. Ideally, you should have an infographic for each article, and all digital data should be illustrated with appropriate graphics.