So, during the first month, the first sales appear, minus words are constantly added to filter out junk traffic. The advertising campaign grows from several hundred to several thousand ads and keywords. As a result, we have active advertising that brings us income.
It is also worth eliminating typical errors in the online store right away. Put a phone on your workstation, check that the basket is accessible from all pages, that it has noticeable buttons for making a purchase, etc. There are about 100 factors in the checklist. Eliminate typical problems - the conversion will inevitably increase.
At this stage, the site is marked up to track the actions of visitors and collect statistics in Google cambodia whatsapp number database Analytics at each step. This will be useful to us in the future.
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We are putting the site in order
The first advertising campaign has been launched and is quite healthy in all key indicators (CTR, which everyone loves to ask about, cost per click and other nonsense). It generated the first orders, but we won’t look at those who bought yet. The trick is that your site has attracted many more visitors who wanted to make a purchase from you, but didn’t. This is probably more interesting! Let’s figure it out: why do visitors come to your online store to make a purchase, but instead of leaving money with you, they go to competitors?
No, this is not happening because competitors have lower prices, more interesting promotions or faster delivery. More precisely, not only because of this. Most of your potential buyers encounter obstacles on their way to purchase, and leave precisely because of this. For example, if 100 people put an item in the basket, but only a tenth of them went to it, then it is quite obvious - if we can find and eliminate the reason, increase the number of clicks to 50%, and our sales will already grow 5 times.
And we will see these obstacles using the same Google Analytics. Remember, in the first month we marked the entire site and now we track clicks on all the most important links, buttons, user reactions to action events? So let's not waste time and build a funnel for your site! Using it, we determine the "bottlenecks" in which we lose the bulk of users, and then we study for them what this or that segment of users tried to do before leaving.
This is how answers are born about what needs to be changed on the site in order to reduce the number of people who refuse to make a purchase. And awareness of the problem is the first step to solving it. We agree on changes with you and make them. At first, the simplest and most effective ones. In the following months, more serious changes. Thus, conversion for current advertising sources grows, and the costs of attracting orders fall.