What are the most interesting aspects you should consider? Sk
Posted: Sun Dec 22, 2024 5:33 am
Kopari created a quiz to meet the needs of its customers, especially new ones. The purpose of this quiz is to collect information (zero party data) on each individual customer. At the end of the quiz, in fact, the visitor is asked for his/her email in exchange for a 10% discount coupon. In this way, the program is able to associate the preferences with the customer, recognizable thanks to her/his email. Quizzes are the best way to change paradigm: use the funnel with Facebook Ads not so much to convince your customers, but to get to know them better. Why should a visitor (waste time and) complete the quiz? The answer is simple: to get advice from those who made those beauty products and understand which one is most effective for your skin type.
in or Body? Which product categories is the customer japan email list interested in? Problems with skin aging, dry skin, dark spots or sun damaged skin? What are the real needs of the client. Oily or dry skin? What is the characteristic of the client's skin. How many products would you like me to recommend? Tactical question to avoid boring or, vice versa, leaving the customer without a choice. High-performance active ingredients, products not tested on animals, sustainable and environmentally friendly products or clear and transparent ingredients? Find out which values are closest to the customer's heart. How to Create Customer Profiles Based on Their Personality How to create customer profiles with zero party data Zero party data is not all that different from the marketing cookies that today seem to have become the number one enemy of online privacy.
We have seen the technical difference between zero, first and third party data above. However, what distinguishes these cookies from each other is the concept behind them and the understanding that the public has of them. It is therefore essential to make your visitors understand not only how you intend to use their information, but also the direct benefits they gain by answering your questions . One of the easiest advantages to explain and promise is saving time . Knowing the visitor's tastes, in fact, you have the possibility of showing only a limited part of your online catalog. Hiding products that certainly do not meet their needs or tastes.
in or Body? Which product categories is the customer japan email list interested in? Problems with skin aging, dry skin, dark spots or sun damaged skin? What are the real needs of the client. Oily or dry skin? What is the characteristic of the client's skin. How many products would you like me to recommend? Tactical question to avoid boring or, vice versa, leaving the customer without a choice. High-performance active ingredients, products not tested on animals, sustainable and environmentally friendly products or clear and transparent ingredients? Find out which values are closest to the customer's heart. How to Create Customer Profiles Based on Their Personality How to create customer profiles with zero party data Zero party data is not all that different from the marketing cookies that today seem to have become the number one enemy of online privacy.
We have seen the technical difference between zero, first and third party data above. However, what distinguishes these cookies from each other is the concept behind them and the understanding that the public has of them. It is therefore essential to make your visitors understand not only how you intend to use their information, but also the direct benefits they gain by answering your questions . One of the easiest advantages to explain and promise is saving time . Knowing the visitor's tastes, in fact, you have the possibility of showing only a limited part of your online catalog. Hiding products that certainly do not meet their needs or tastes.