in or Body? Which product categories is the customer japan email list interested in? Problems with skin aging, dry skin, dark spots or sun damaged skin? What are the real needs of the client. Oily or dry skin? What is the characteristic of the client's skin. How many products would you like me to recommend? Tactical question to avoid boring or, vice versa, leaving the customer without a choice. High-performance active ingredients, products not tested on animals, sustainable and environmentally friendly products or clear and transparent ingredients? Find out which values are closest to the customer's heart. How to Create Customer Profiles Based on Their Personality How to create customer profiles with zero party data Zero party data is not all that different from the marketing cookies that today seem to have become the number one enemy of online privacy.
We have seen the technical difference between zero, first and third party data above. However, what distinguishes these cookies from each other is the concept behind them and the understanding that the public has of them. It is therefore essential to make your visitors understand not only how you intend to use their information, but also the direct benefits they gain by answering your questions . One of the easiest advantages to explain and promise is saving time . Knowing the visitor's tastes, in fact, you have the possibility of showing only a limited part of your online catalog. Hiding products that certainly do not meet their needs or tastes.