Your contact list is your most valuable asset when it comes to email marketing sales. And to sell more, you need to establish relationships and nurture your leads until they close the deal.
In other words, you must develop a relationship of trust with them. And this trust is only established when you ask for permission to send the materials you intend to and receive positive feedback from these leads.
This can be measured based on the opening and click forex email list rates. Have you thought about buying email lists from the internet?
>>>> No way! There is no way to sell via email this way. See also: 7 types of email marketing that your company can use to generate more results
4. Test to prove
The best way to approach sales via email is to test it. Test different titles, different messages, different times and alternate days, always monitoring interactions to find out what generates the best results.
By analyzing the data, you can determine an ideal sales email marketing model. One that is closest to what your audience expects from your company — which makes it easier to start the same process with new prospects.
To help you understand the performance of your email marketing efforts, you can use some metrics, such as:
opening rate;
taxa de cliques (CTR, Clickthrough Rate);
conversion rate ;
bounce rate;
base growth rate;
return on investment.
KPIs are essential management tools. Take advantage and learn about the main inside sales KPIs:
how to sell by email
>>>> Take a look at: tools for sending email marketing
5. Personalize your sales email marketing more and more
Data shared by Kently showed that personalized emails have about 50% higher open rates, while the response rate is almost 33% higher than others.
This is because personalization makes leads feel more valued. Thanks to this, leads interact more with your email marketing, bringing positive results to your campaigns.
By the way, the secret to selling more with email marketing is to create empathy with your audience, personalizing your messages more and more.
This allows you to have full knowledge of what each lead or customer really needs. This way, your messages will be accurate and irrefutable.
Do you understand how to approach a sales customer via email? See practical examples to inspire you below!
Examples of how to sell via email for inspiration!