Social networks are used by about 60% of the population. Therefore, social commerce is gaining momentum . To make a purchase, the user does not need to leave the platform.
Social commerce is gradually becoming one of the main forms of shopping. Therefore, in 2023, it is necessary to create advertising that is well suited for social media channels. Today, many popular domestic brands already have pages on VKontakte, Telegram and communicate with customers through the application.
For example, online stores on VKontakte netherlands telegram database can have more than 100 thousand subscribers:
Digital Marketing Trends 2023
Conducting live broadcasts
Broadcasts allow you to make full reviews of products and services, discuss them and make purchases. Live communication often looks more convincing than an advertising message. Potential customers can see brand representatives, learn their principles and values. This helps to distinguish the company from competitors, create and improve a personal brand. 96% of users claim that they learn more about products and make purchasing decisions on streams, so there will be more such broadcasts in 2023.
Transition to social commerce
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