Examples of successful referral marketing

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Once you launch a referral program, it’s important to regularly monitor its effectiveness. See how many new customers you’ve attracted, what your program costs are, and what ROI it’s bringing.
1. Dropbox
One of the most famous examples of referral marketing is Dropbox. The company kazakhstan consumer mobile number list implemented a program where users could get additional free storage for each recommendation. This significantly helped them grow their user base and enter the market.
2. Airbnb
Airbnb uses referral programs to attract new customers, offering incentives to both referrers and referees. This approach has helped Airbnb significantly expand its customer base and increase the number of users.
3. Uber
Uber offered its users free rides in exchange for recommendations from their friends. This program allowed the company to quickly expand its presence in the market and attract many new customers.
Mistakes to Avoid
1. Complex rules of participation
If the program is too complex to understand, you risk losing potential referees. Make sure your rules are simple and easy to explain.
2. Unattractive rewards